French fashion retailer IKKS and Magnum ice creams have chosen South Molton Street, London as the destination for a first UK store and summer pop-up.

CBRE advised the landlord, Due West Investments, on both the opening of IKKS’ first UK standalone store at 10 South Molton Street and secured the leasing of 56 South Molton Street for a summer pop-up store for Magnum.

As one of France’s most well-known fashion retailers, the IKKS opening demonstrates that South Molton Street continues to be an attractive destination for aspirational brands new to the UK. The strength of brands such as Browns, Monica Vinader, Comptoire des Cotonniers, Sandro, Maje and The Kooples at the location also provide an attractive retail environment for new entrants.

Magnum will be resident from 1st June to September as part of an annual drive involving a take-over of approximately 15 stores worldwide during the summer. The brand chose South Molton Street due to the proximity to internationally-renowned shopping streets such as Oxford Street and Bond Street.

Neil Roberts, Global Business Development Director at Unilever, said: “South Molton Street offered the perfect location for this year’s Magnum Pleasure Store. Following residencies in Selfridges and Covent Garden, we wanted to find a premium location surrounded by well-known fashion brands, as well as nearby to the footfall of London’s busiest shopping street.”