CBRE advises US Fashion Retailer, Ed Hardy to make UK debut in Spring
CB Richard Ellis Group, Inc. has been appointed by Ed Hardy – the US fashion label created by designer Christian Audigier and a favourite amongst celebrities – to advise on its international expansion plans.
Ed Hardy will make its solo debut in the European market with the opening of a flagship store in Paris. CBRE has acquired the 2500 ft2 flagship store for Ed Hardy, located in Rue de Rennes, one of the top shopping destinations in the heart of the Paris fashion district. This location was chosen for its significant footfall and its proximity to other prominent retailers such as Zara, Burberry, Cartier and Benetton. The store is expected to open in November, in time for Christmas retailing.
CBRE was selected by Ed Hardy to advise on its entry into Europe due to the group’s unmatched international knowledge and expertise, and its demonstrated ability to make retail property perform across borders. CBRE is already in the process of securing a second store for the retailer in the UK, scoping prestigious central London locations such as Floral Street, South Molton Street, Saville Row and Burlington Gardens for a 1000 ft2 store space.
Peter Gold, Head of EMEA Cross Border Retail, CB Richard Ellis, said: “Our global reach and fundamental understanding of the retail business enable us to ensure that property is helping to drive the Ed Hardy business forward internationally.
“Our global network of retail property professionals, with a physical presence in every major market, will enable us to continue to identify and secure the best possible locations for the much anticipated launch of the Ed Hardy brand throughout Europe.”
Henry R. Mandell, President, Chief Operating Officer, Ed Hardy, comments: “Entering the European markets is an exciting prospect for Ed Hardy. Working with CBRE has helped us to understand and capitalise on the opportunities which exist in the region so we can maximise our success in these new markets.“