Hewlett Packard Launch First Dedicated UK Service Support Store

CBRE Acquires Flagship at Merchant Square, Paddington, for HP Total Care Centre

London, 29 October 2012 – Hewlett Packard will debut its HP Total Care Centre in the UK after acquiring its flagship UK store as part of an international expansion drive.

CBRE has acquired the 4,349 square foot store on behalf of Hewlett Packard at Merchant Square, the new office, retail and residential development around Paddington Basin. The store, which is part of European Land’s development, has been taken on a 10-year lease.

Paddington Basin has a daily footfall of 30,000 people. Marks and Spencer’s headquarters, and Orange are both located in the area.

HP’s Total Care Centres offer a fully integrated experience for customers who are seeking support, training or looking to get their PC serviced. Hewlett Packard first launched the concept in Istanbul in 2011 and is currently planning a global roll out to key cities around the world.

Paul Hunter, Vice President Printing and Personal Systems, HP UK&I, commented:

“We are excited to launch our Total Care Centre in the UK following considerable success with the concept in Middle East. By offering on-site training courses, advice and support we hope that this further improves our after-sales support and provides a more personal service to our valued customers. We are continuing to work with CBRE, utilising their expertise to continue our effort in expanding our industry-leading service support.”

Ramy Riad, Retail - South, CBRE, commented:

“HP’s Total Care Centre is an innovative concept that has proven successful in Asia Pacific and I am confident will do the same here. Merchant Square was an ideal location due to its transport links which not only make it accessible to people across London but also further afield. Fronting the canal it provides a relaxed environment for after sales support and customer training to take place. CBRE will continue to work with HP advising on strategy for future global expansion.”

Richard Banks, CEO of European Land, said:

“We are delighted to welcome such a highly reputable company as HP to Merchant Square. HP is the latest in a run of high profile brands to recognise both the quality of the Merchant Square development and the benefits of this unique waterfront location just moments from exceptional transport links.”