Survey of Wall Street Journal subscribers finds CBRE has real estate industry's best brand reputation

CBRE Group, Inc. has the best brand reputation in the commercial real estate industry, according to a survey conducted by the marketing department of The Wall Street Journal in conjunction with Beta Research Corp.

The survey polled more than 1,200 of the Journal’s U.S. subscribers on their views of brands from across the commercial real estate industry. Results scored CBRE the highest on brand reputation, with 82.1% responding that the firm had an “excellent” or “very good” brand reputation.

“This survey of Journal subscribers provides further evidence that CBRE’s reputation for client service is second to none in the industry,” said Brett White, CBRE’s chief executive officer. “This is a testament to the scope of our global platform, the quality of our people, and our unrelenting focus on service excellence. We take great pride in this honor.”

The survey also found that CBRE was tied for first as the industry’s most widely known brand, with 64.5% of subscribers responding they are “very” or “somewhat familiar with” the firm.