CBRE helps US shoe retailer Vans skate its way onto Oxford Street

CBRE has advised Vans on securing its new Central London store on Oxford Street, in what will become the retailer’s largest premises outside of North America. The retailer plans for the prime new premises, situated in Europe’s busiest retail spot to be open for business before Christmas 2019.

The retailer will open next door to Topshop’s flagship store on Oxford Circus and will comprise of 6,000 sq ft of brand showcase, Arcadia is the landlord of the building.

Founded in 1966 in California, American skateboarding shoe manufacturer Vans has gone from selling just 12 pairs of shoes on its first day of business to having a $5 billion revenue target to achieve by 2023. It made its first initial public offering back in 1991 on the NASDAQ stock exchange and is now owned by apparel and footwear powerhouse VF Corporation. The brand showcases an authentic appeal and has achieved staying power by sticking to its skating roots that maintains at the heart of youth culture.

Simon Charlesworth, brand marketing director at Vans EMEA, said: “The Vans store on Oxford Street will be one of our largest stores globally. London serves as one of the key global retail market places and central hub of a thriving creative culture.”

 Graham Barr, Head of UK Retail Agency, at CBRE
We are delighted to have advised Vans on this prime store location which will serve as a brand showcase for the firm. This central London location will allow Vans to benefit from the huge West End footfall.
Graham Barr, Head of UK Retail Agency, at CBRE