Elton John 'Pops - Up' in Covent Garden
London, 9 December 2009 - Covent Garden, an area synonymous with fashion retail, will enjoy a brief tenancy from the Elton John Aids Foundation’s (EJAF) pop-up shop “Out the Closet” this month.
CB Richard Ellis (CBRE) acquired the location for the Elton John AIDS Foundation from the landlord, Covent Garden London. The retail concept will open on Saturday 12th December exclusively in the Flower Cellars, Covent Garden.
The 6,000 sq ft pop-up store, located on Russell Street, will be open for just two weeks as Elton gives his fans the opportunity to buy some of his stage costumes and other items of the star’s eclectic wardrobe to raise vital funds for the Elton John AIDS Foundation.
Designer labels available to buy at the shop will include international brands such as Versace, Christian Dior and Jean Paul Gautier. The pop-up shop will be open to the public until Sunday 20th December 2009.
David Furnish commented: “The new stock in Out The Closet represents the largest clear out that I have ever had, and it’s exciting to think that my clothes will draw a whole new demographic into our shop. For the first time we have sunglasses in-store and other accessories which will make great Christmas gifts”.
Peter Gold, Head of EMEA Cross Border Retail, CBRE, commented: “We are delighted to have been able to help acquire the temporary fashion store for the EJAF whilst supporting an important initiative. Covent Garden is one of London’s most exciting shopping destinations and is the ideal location for this innovative store”.
Bev Churchill, Brand Director, Covent Garden London, commented, “Covent Garden are proud to support this EJAF initiative, and the amazing pieces that will be available in the ‘one off’ shop should raise significant funds for the charity, whilst offering a unique Christmas shopping experience!”.